Unique opportunity to learn, share best practices, collaborate and network with experts in grassroots sports architecture in the Netherlands
As a vehicle connecting populations around the world, sport plays an invaluable role in unifying people with a common passion. Nationalism and sports are often intertwined; but sport is also a powerful instrument for diplomacy and international business development. Professional management of sports is, therefore, an effective tool for society-building and national progress.
The Netherlands, a small country with 17 million inhabitants, has nonetheless been an outstanding sporting nation. Based on the total number of Olympic medals won since the start of the modern Olympic games in 1896 till today (2016) the Netherlands score a top position in terms of number of Olympic medals per capita:
The Netherlands 1 medal per 43,000 inhabitants
- Australia 1 per 49,000
- United Kingdom 1 per 74,000
- Germany 1 per 74,000
- United States 1 per 116,000
- Kenya 1 per 473,000
- China 1 per 2.3 million
- India 1 per 45 million
When Paralympic medals are included, the performance of the Netherlands is even better.
The Netherlands on top; how is this achieved?
- Professional management & organization of sport entities (experienced professionals in board)
- Performance which is results driven (commitment by sporters and managers)
- Shared vision & integrated checks & balances
- Bottom-up approach
- Ecosystem approach with commitment from athletes and shareholders
- Excellent sports infrastructure
- Knowledge and experience in sports accommodations development, management and maintenance
- High-tech sports technology development ecosystem
- Superb coaching programs, coaching coaches and trainers
- Sports structures at schools and clubs
- We see solid structured recreational sport as a strong basis for the top
The reasons for these successes can be found in the position of sports on the agenda at the national and local governmental level, including a drive towards operational excellence. Investments in sport and sport infrastructure are substantial, since sport is also part of the national health policy, and in the end is a cost-saver due to a healthier population and the consequent savings in healthcare.
In Noordwijk, a beach resort in the Netherlands with a 25.000 population and home base of the International Sports Management Academy (ISMA), over 80% of the children (6-18 years) are active is sports, resulting in
- Under average number of troubled youth
- Less spending in youth care
- Better health conditions
- Savings in health care
- Longer life expectancy.
From 15-21 April 2018 ISMA offers an international top level program for maximum 25 senior executives of sports related organisations and governmental institutes from different countries around the world. The program will be hosted in Noordwijk, the Netherlands.
Only two applications per country can be accepted for this program containing concepts, theories and case studies sharing the Dutch approach in sports management. The program will be delivered by lecturers, managers, board members and top experts in grassroots sports development and sports infrastructure. Several field visits are included.
- Smart Cities & Sports Infrastructure
- Global Sports Context
- Strategic Leadership & Organization
- Ethics & Corporate Responsibility
- Strategy, Communication, Marketing and Sponsoring
- Sports Event & Facility Management
- Case Studies & Best Practices
- Conditions to replicating the Dutch models in the participants country
- Action Learning Project in the participants organisation
All based on four roles:
- People (in different roles)
- Money (from different earning models)
- Management Capacities (in different disciplines)
- Community building (for different stakeholders)
A pre-registration and expression of interest can be done via firstname.lastname@example.org and is non-obligatory until 01 October, 2017. The pre-registration will put you on the top of the list to formalise your registration once the full program is published (September 2017).
A maximum of 25 participants can be accepted (2 per country).